Hotel paper Essay

As a stemma entrepreneur my investments select focused into the hotel industry. unrivaled of my biggest goals is to build and exvirtuosorated my feature hotel to start my own vocation. I devote through with(p) well-nigh search and I find myself well suited to be able to course a franchised label hotel. I do a well panorama out strategy that pull up stakes help me become successful in the trapping industry. Within this paper I result completelyow myself to ask you through the steps I will take to follow and chance upon this goal of mine. A franchise is a right granted to an various(prenominal) or group to securities industry a associations goods or operates within a certain territory or fixture.The franchisor sells the rights to the franchisee and wherefore typically receives a fee for ongoing support, at that placefore having a vested raise in the success of each franchise. I chose to go the franchise killice because I feel that I would have much suppor t and proceeds coming in from franchising due to the fact of my lack of hotel line of line experience. I love to take risks but if I started from scratch in the lodging industry it would be an epic fail. Also from my search I have came crossways great reasons of why franchising would work for me. whatever of the advantages ar there is a high likelihood of success since a proven patronage formula is in place.The products, dos, and business operations have already been established. Bankers normally look at successful franchise chains as having a lower risk of repayment default and are more probably to loan money based on that premise. The corporate image and brand a spendness is already recognized. Consumers are generally more comfortable buying items they are familiar with and working with companies they know and trust. Franchise companies usually supply extensive training and support to their franchisees in effort to help them succeed. many a(prenominal) times products a nd servicings are advertised at a topical anaesthetic and national level by the main franchise companies. This practice helps hiking sales for all franchisees, but individual franchisees dont dump the cost. (businessmart.com,2012)As I came across of many franchise hotels I have decided to go with orbit Inn and Suites. From the franchise opportunities they give to their well-established business I think it would be a great luck for me. outlandish Inns & Suites by Carlsons brand beyond 500-plus locations -including adding more to their nearly 30 international locations on the map. Their marketplaceplaceing logos and techniques have inspired me to open up one their franchise locations where I feel business will come blooming. dry land Inns & Suites by Carlson is a leading mid-market brand cognise for providing a caring, consistent and comfortable hospitality experience delivered with a consult of home. The brand currently head for the hillss 483 hotels throughout the world a nd has 43 properties currently contract and under development. This home evoken brand will expand by an excess 250 hotels globally by 2015 primarily in the U.S., Canada, India and Mexico. (Carlson Rezidor hotel group, 2012)From my research Ive done the Carlson hotels give great opportunities to business citizenry who want to franchise and serve up them with building their business up. From the way they have expand since 2012 until now gives me an opportunity to grow within the brand. And from my learnings they are continuing to grow as a big nation so why non join and help build a future within the franchise.I find franchising with them a benefit because they are besides successful with otherwise hotel brands they also market the Radisson Hotels, Park Plaza, and Missoni Hotels. Like Ive stated onwards they are a midsized hotel brand and I feel that I would be able to handle this type of environment than jumping into a larger sized hotel franchise. What markets the Country In n and Suites Country Inns & Suites By CarlsonSM treats invitees like family. Its a brand approach that resonates with our audiences, making us one of the fastest growing hospitality brands in the world. We believe that by managing our business in a creditworthy manner, we build trust, build relationships and achieve great hospitality.And when we operate in a way that is respectful of human rights, socially true and environmentally sustainable, we can better meet our social and economic responsibilities. Their responsible business strategy includes taking responsibility for diversity, inclusion, and the health and caoutchoucty of our employees and guests demonstrate leadership in social and ethical responsibility issues in the company as well as in the community and reducing our veto impact on the environment. (Carlson website, 2012)Having this kind of mentality in a business brings great success and satisfaction. Although they have been a successful lodging business they have h ad their down falls from the beginning.My business will hold approximately 110 cortege giving a wide variety of rooms for guest to come in. The design and interior dcor is based off the eligible choices the franchise brand offers. From the market to the building the franchise offers brand-new business franchisee opportunities to help them build a secure business age using their label. At my hotel management I would like for my management police squad to always work as a group and always be cordial with the guest. My hotel will have also a housekeeping plane section such as a merchandise de secernatement and management department. As I build my hotel I am passing securing the hotel by placing securities systems and adding adapt rules for after hours for our guest security. To keep the hotel secure I would integrate some(prenominal) technological security and security supply on site, also fire safety security and alarms for local overhauls when needed.My tar specify mark et would be based on middle and upper class come out market because the way the hotel is set up gives the middle class and upper market a feel like they are at home although this doesnt mean I am not open to advertising to get any type of business. I believe that having an open business that directs to all ages will bring in more guests and they will leave satisfied. Our sightly creature comforts have something for e veryone in the family to enjoy. Some of my marketing strategies are gross management, simple advertising such as (internet, radio, and television). Also for great marketing techniques I believe in allowing the guest to give feedback on our staff and location to allow us to update and change things if we have to.One important marketing strategy is to keep marketing deals for guests who have to figure their vacations and stay with us instead of other hotels. Also by having a strong marketing team who just focuses on marketing the hotel will keep the business flowing. I would hire potential candidates for this department because I find it to be the heart of the hotel. Marketing would be a very important area for the beginning of my hotel.The marketing team has to strategize to know how to crisscross all ranges of market by showing off the image and location of the hotel because it is important for guest to feel that they are at a safe location and environment. One main key point is that the customer tends to take a shit decisions on buying a product or a service based on their perception of the value and satisfaction that the product or service delivers. From the companys point of view the goal of marketing is to first build and then manage profitable customer relationships. As part of my marketing technique I have also judgment about having a SWOT analysis made for my business to have an idea on where I am putting myself at in the business.As the years have gone by the brand Country Inn became more of a argument out in the market world. They have changed up the style and input many more things as part of their services that have made them a stronger brand. As for competition I know that there are many more hotels with higher standings and bookings that this franchise and would be a 50/50 chance in making it. A lot of other competitors seek the same target market and sales that I would but I am highly secure the team and hotel I build will be successful. Some of the hotels targeting the same target market are Four Seasons Hotels, Hilton, and Radisson Hotels.Some of the strengths are Top notch service and excellent customer service, Globally in over 75 countries, Goodwill from Employees and customers, they offer really go deals and promotional offers hence attracting more customers, Parent group adds to brand value and, advanced Brand Recall. Their weaknesses are The brand name comes with a perception of cosmos expensive, Current economic status is bound to take a gong on spending power and, Still trying to establish itself in the emerging economies. Throughout this research I have come across many different types of competition sources. The variety of the comforts they offer is part of the competition also the service they offer and the guest satisfaction order is important. The way they are sanctified to keeping their business they are dedicated to their design and comfy look.Product & ServicesExterior Color palletBe Our Guest ServiceExterior Signage Key Cards & JacketsDo Not Disturb SignsThe Living RoomBrand FlagCountry Bed Guest ServiceThe ServeryCountry BathFree high-velocity lucreBreakfast Room Read It & ReturnNotepads & PensIconic fireplaceEmployee UniformsBusiness CardsFlat-Screen TVsSwimming PoolB BathAmenity Program gross sales Kit FoldersFitness CenterBusiness CenterThe Veranda step Interior Design PackageWide open spaces, unique destinations, comforts of home, distinctive design, amenities and welcoming hospitality make Country Inns & Suites one of the most successful midscal e brands in the world and one of the most photogenic business opportunities in the hotel industry. At Country Inns & Suites, our approach to providing the best service in their segment is a little different than what you would typically expect. The amenities they over are great, simple and enjoyable to everyone and anyone. Guest is a service philosophy that encourages employees to serve guests with the same kind and caring spirit given over to friends when theyre being hosted at home. The brands employee training weapons platform has generated tremendous employee engagement scores and high overall guest satisfaction. The service they offer makes you feel that you are welcomed and at home safely.I myself has experienced a stay at this brand hotel I loved it. From the guest service they offered to the design of the guest room was great. Country Inns & Suites features traditional computer architecture and a transitional, residential interior design with the brands signature, plumme t lobby flooring and welcoming fireplace. Each hotel offers free high-speed Internet access, a fitness center, a business center and attractive, comfortable furnishings that immingle rich woods and natural earth tones. Additional distinctive amenities include Be Our Guest Breakfast a newly expanded complimentary breakfast buffet that features hot and fresh options such as waffles, build-your-own breakfast burritos and omelets. And its now served on classic dining ware instead of disposable dishes. For those on the run, a new grab-and-go bar allows guests to soak up a hot beverage along with fruit and a granola bar as they head out the door.In conclusion this is a broad plan that I would follow to succeed in the industry when building my own hotel. Like I previously stated I would receive more help within the brand itself to know more in depth of how to follow the right steps to build up the business. Within the first five years I plan on turning profit by keeping up my marketing t eam on task to build a secure clientele and also being aware of what the guest are asking for to keep them satisfied. For a hotel I believe that keeping the guest happy and secure is a great motivation to keep a business flowing although some guest arent always right majority of business comes from people who pay for what they deserve without hesitation.Resourceshttp//www.franchiseexpo.com/franchises/country-inns-suites-by-carlsonsthash.nGoiQkry.dpuf http//franchises.businessmart.com/advantages-disadvantages-of-owning-a-franchise.php http//www.carlson.com/opportunities/country-inns-and-suites.do http//www.investopedia.com/terms/s/swot.asphttp//www.1000ventures.com/business_guide/crosscuttings/swot_analysis.html http//www.countryinns.com/?se.bng.cis_cmp37=