The Russian Affiliate Congress And Expo - 1771 Words

Blog 7 – The Russian Affiliate Congress and Expo wraps up with interesting results Russia has been making plenty of headlines as of late within the online casino industry. This is because after years in the doldrums, it seems that Russia is finally looking fulfil its potential and become a prominent online casino market. As a result of this newfound enthusiasm several new online casino brands have been introduced to Russian shores. But not only that, the Russian Government have redesigned, redeveloped, and in many ways re-launched the annual Russian Affiliate Congress and Expo (RACE). Taking placing in Moscow, RACE 2015 was an event that played host to some of the online casino industry’s most esteemed luminaries, ambassadors, and†¦show more content†¦With increased innovation in VR technology on the way, it is clear that how online casinos conduct themselves from a marketing perspective was a notable a hot topic. Furthering that, mobile casino gaming was also addressed by several key names at the event. Unconventional Approach Technically RACE 2015 had no headline speaker, but most seems to attach such title to Tal Itshak Ron. His presentation drew the biggest crowd, largely as he addressed to underlying issues within the industry to a great extent. Key to his speech was the niche and more unconventional online casinos that have emerged. He discussed the validity of the concepts that many of these casinos represent, along with how key they are to industry landscape diversity. Bitcoin was another issue placed under the spotlight, as he discussed how it could change how the industry functions in the years to come. RACE 2015 Awards Obviously, as with any congress or expo these days there is an award ceremony incorporated into proceedings. The awards at RACE have become highly coveted, largely as they stand as a symbol of industry excellence. This year 9 different awards were handed out, with each award seemingly as coveted as the last. The most prominent award from a marketing perspective went to BETCART, who were deemed to have the Best Gambling Affiliate Program. Increasing