McDonald’s Faces “Millennial” Challenge Essay

McDonalds has been around for nearly 60 age and is accustomed to dominating the fast(a) fodder industry. However, McDonalds is losing that dominance to the more fresh fast-casual eating places such as Chipotle and Panera Bread. People of ages 22-37, in any case known as millennials, argon a major reason for the decrease of McDonalds success because they face to prefer the better and more modern option.Fast-casual restaurants big sell point is the freshness and healthiness of the nutrient they provide. While it may be jolly more expensive than the combo-meal choices at McDonalds, millennials seem to c atomic number 18 more about the caliber and freshness of their nutrient over paying(a) bottom dollar. Take a fast-casual restaurant like Chipotle, for example. Their claim-to-fame is that they use the freshest meat in stock(predicate) and get the guest to see the food they are getting before they put in and eat it. some other popular feature of speech of Chipotle is t hat there is no set circuit card. there is a list of ingredients which you can deplume and choose from on the contrary, McDonalds has an commodious menu of pre-selected combo choices which doesnt allow for much personalization from the node. Because of this wide variety of options at fast-casual restaurants, McDonalds is beginning to lose umteen of its millennial customers.Not only is McDonalds losing customers in the United States, but they are also experiencing a gross sales and customer decline globally. One recent crisis in China involved the selling discontinue meats to customers. McDonalds reported a sales decrease of 7.3% in the Asia/Pacific, Middle East, and African regions. Recently, McDonalds has admitted to having and overly large menu which resulted in slow service multiplication to customers.In conclusion, McDonalds will contend to defy some necessary changes if they want to regain the coveted business of millennials. First, they could keep less preset combo s and allow the customer to pick which stuff they would like to duo up. The more power that is in the customers hands, the happier that customer will be because they are getting exactly what they want. Another thing that needs to happen is to sustain better and more modern. Recently, McDonalds has compound wraps into their menu which is a good start. Fast-casual restaurants are appealing to most millennials because they have the healthier/fresher foods. In order for this fast food chain to survive and din once again, they will need to make the changes necessary to get them there.