Gatekeeping Pressures in Music Radio: The Environment of Choice

A literature review was undertaken in order to equation the aditkeeping forces indue in a harmony wireless receiver grade and a mods organization. Findings were then presented to a radio program medical specialty coach for comments. Results show medicament radio to be some(prenominal) a leader and a follower of public opinion. practice of medicine programmers may choose individual songs to introduce to their audience, but it is the gatekeeping environment that guides the elections a programmer micturates. I make all the music decisions myself. The to a higher place quote was given by the program director of a country music radio station who participated in an oppugn intended to offer discernment in the pressures he encounters computer programming new music on his radio station. On the surface, it is a true statement. The choice of which songs will be played rests in this one persons hands. He has delegated his employees no power to reverse his decisions nor augment them in any(prenominal) way. Still, it cannot be ignored that this program director does not make decisions within a vacuum. Forces are at work perimeter the decisions he makes. The purpose of this paper is dickens fold. The first is to delineate the academic search conducted regarding gatekeeping, namely the research regarding the choice of songs for a music radio station.

And secondly, to offer the comments of both music radio programmers regarding what academe has written about their position.1 Results of this survey offer cortical potential into what will be termed the program directors environ ment of choice. An environment of outside f! orces helping to define what choices are make by a gatekeeper is not a new concept (Shoemaker, 1991). Lewin (1947), the creator of the word gatekeeping, wrote that to view how a gate works is to understand the forces that help to determine the decisions of the gatekeeper. The... If you want to witness a expert essay, order it on our website: OrderCustomPaper.com

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